A mix of important SEO tips you must follow to achieve #1 SERP

 

Groundwork

·         List out keywords both long tail and short tail using different keyword research tools like Google Keyword Planner, Uber Suggest, Ahrefs, Soovle

·         Keyword Theming – Segregate keywords and group them with regards to the category, demand, relevancy, and location centric (sofas on rent in las vegas, wardrobe rental in dallas)

·         Create specific and generic images and videos as necessary for every pages. And use alt tags for images and file naming for videos with high relevancy to those images.

·         Finalize CTAs for every page (Get a Quote, Rent Now, Learn More) as per the page need.

On Site SEO

·         Mobile Friendly – All pages to be created mobile friendly. If not, then an AMP must be created for every single page that is being created since mobile is on the way to dominate the desktop searches.

·         Eliminate the 404 pages – Any pages with 404 errors must be either removed or redirected to a live page within the website.

·         Page speed should not be more than 2 seconds – There are high elements that increases the page speed. All those elements need to be minimized. If not, another alternative should be used. For example, inline CSS increases the page speed, rather an external CSS should be used.

On Page SEO

·         URL Structure – Must be within 60 characters with usage of targeted keywords within it.

·         Content – Unique content to be created for every page targeting 3 keywords, not more than that. The keyword density should not be higher than 5% of the body text. Make sure to add LSI keywords within the body content that would be helpful in traffic generation and better visibility.

·         File Size – Any file to be embedded within the page must be maximum 70 KB size to meet the best SEO standards.

·         CTA – Unique CTAs to be included in every page wherever required to convert the visitor.

·         Chunk the text in readable form – Rather than long paragraphs, it is a better practice to break down the paragraphs into segments that raise the visitor’s interest to engagement in the page.

·         Internal Linking – Link to pages internally to have the link juice flow strategically within the webpages and help achieve ranking in the SERP.

·         Implement schema markups in all pages wherever possible.

Off Page SEO

·         Target link building from high authority domains rather than building from low authority domains. I specifically target any domains with DA 30 or more.

·         Mix of both do follow and no follow links – Linking profile must include both do follow and no follow links to look natural. At least 20% of links must be no follow.

·         Profile links in various platforms. Some of the examples are quora, medium, reddit etc.

·         Wiki Links – Even if Wikipedia links are no follow, creating links there increases the visitors count which eventually contributes to the ranking of pages. Mostly the blogs are the best resources for Wikipedia pages.

·         If any links is no follow and is having a high number of visitors, it is better to get links from those pages as the visitors count to any pages would help increase in ranking.

·         Generate lists to create link from Google using search operators – Using various search operators (keyword+inurl:guest post, keyword+intitle:resource, etc), opportunities could be found out to get a link from.

·         Create a diversified set of links in terms of keywords – Any page to be targeted must include link building with keyword variations and URLs as the link at certain places. This practice will make the link profile look natural and not shady.

·         Create different forms of links – If any blog post is published, make sure to have an infographic with the same content. Information would reach people with all categories (text readers, infographic readers) leaving no stones unturned.

·         Widget Linking – Create any tool or calculator and make it available free of cost to be embedded in any website with a do follow link within that widget. Anything in free is sold everywhere in this earth.

·         Badge Linking – Just like the widget, badge linking is also of the same approach defining certain standards for any products or services.

·         Competitors Backlinks – Jot down competitors backlinks using different tools like (ahrefs, google search operators, ubersuggest etc). Look out for potential opportunities and reach out to them for creating a backlink. One another way to look out for competitor’s backlinks is check the backlinks of the pages ranking above our page and extract their backlinks and look out for opportunities in those pages. Email is the best way to reach out to potential webmasters for placing a link in their web pages.

·          Broken Link Building – Look out for all the opportunities for 404 errors in any niche specific pages and if there is an opportunity to replace the link with any of our link, then request could be sent to those webmasters to replace the links. It is better for those webmasters and for us. Since they will have a good user experience and we will get a link back to our page.

·         Unlinked Brand Mentions – Look out for any brand mentions and reach out to them for placing the normal text with a link to our home page. Here also the benefits would be same for both the webmasters and us just like it is there in the broken link building.

What happened in Bengaluru on 11th August 2020

 

Amid Corona Pandemic where the entire country is shaken, Bengaluru seems to be little relaxed with some sort of relaxations in the market. Meanwhile the project of Rama Temple in Ayodhya also started. With all these, a report came of Vandalism in Bengaluru where somewhere around 3 people lost their lives. What was the report? Let us throw some light on that.

11^th August 2020, Naveen who is the nephew of MLA in Puleshi Nagar, Bengaluru Mr. Akhand Srinivas Murthy posted a controversial post in Facebook which fired up some of the Muslims. Why Muslims? Because the post was in connection with the Ram Mandir and Babri Masjid as per the report. Some Muslim people first vandalized the house of Mr. Murthy and fired up some vehicles there at his residence. The mob again reached the police station of DJ Halli and started vandalizing the police station where some where around more than 200 vehicles were burnt. Around 60 policemen were injured with some senior officials. Somewhere around 110 people were arrested in this regard. The incident took place somewhere around night 9 PM and continued till 2 AM midnight.

What were the role of governing Government in overcoming the situation?

Karnataka Home Minister Mr. Basavaraj Bommai ordered the police for open air firing to being the mob under control. If not coming to control, they can start firing. And fortunately, the police were able to bring the situation under control. Opposition Leader Mr. D Shivakumar also supported the ruling government to extend full support to control the situation and carry out the investigation. This is quite a good move when both the ruling and the opposition comes in the same court for good deed of the citizens. A second good move were some Muslim people surrounded a temple in the DJ Halli area to protect it. As this was communal riot, there were high chances for attack on temple. But good to see Muslims protected temple. I know some intellectuals would look in a different way stating that event might be a propaganda. But I believe in looing and pulling out a positive note from every incident. Being positive and looking positive even in a negative environment would land you up in the race of progress 😊.

Following up the Police also has arrested Muzzamil Pasha of Social Democratic Party of India. Further investigation to go on. But I hope the best decision win the game.

My View – People should stop themselves posting controversial posts on social media. Rather those platforms should be used in spreading love. And any such posts should be reported to the police or concerned department to act. What are getting by vandalizing public property? We should remember that any public property is an asset of every individual. Our hard-earned tax is being used in creating public property. Let us spread love and finish hatred. Let us start working for the development of the country. Let us work together!

My experience with Samsung Galaxy M21 - Swastik Dash

Smart phones – Something that has become a necessity of every individual whether it is in rural or in urban. Starting from games to banking transactions everything has gone digital. The world has gone to a digital era and so has India.

Using Nokia 7 plus previously which is no more available in the market and some issue come up with the display. I thought of replacing my phone. Did a through research on all possible options throughout the internet and based on my requirements, I finally ended up with Samsung Galaxy M21. Check out more details here.

When I placed the order on 23^rd June 2020 the phone was not in stock. It was showing stock available on 29^th June 2020 and the delivery date was somewhat near 6^th July 2020. But surprisingly the very next day of placing the order, I got a message of dispatch of that phone. Some how I doubted if the piece which is coming is a used piece. When the stock itself was coming on 29^th June 2020, how come that is dispatched on 24^th June 2020. And guess what I headed up to all the social platform Twitter for tweeting my concern. And with prompt I got an assurance from Amazon saying that nothing to worry, any problem would be taken care by them. Below is the screenshot of that tweet.

To my best I got the phone on 28^th June 2020. Strange know. I think I am the luckiest to get the delivery so early 😊. And with God’s grace the phone is also working fine. My main concern was the battery power which is 6000 mAH in this phone. I did a full charge 100% on 29^th June2020 and today it is 1^st July 2020. At about 1.30 PM, I saw my battery as 15%. Almost two and half day it ran with decent usage of the phone.

Pricing in Amazon

The price was Rs 13999/- and with the exchange of Nokia 7 Plus helped me save Rs 5000/-. Overall, I paid Rs 9000/- to get the best Samsung phone.

My View – If you are looking for a phone with decent usage, then 4GB, 64 GB is the best specification to go with. Unnecessarily keeping 6GB, 8GB RAM for high price is just a waste. But yes, if at all you are using heavy applications, games, then definitely you could go with more capacity RAM.