1. What is the optimal HTTP status
code to permanently remove a URL from Google's index?
A: 301
B: 302
C: 404
D: 410
E: 500
2. In the following HTML snippet:
<a href="http://moz.com" title="SEO"><img
src="img/software.jpg" alt="Marketing"
title="Tools" width="100"
weight="100"></a> What is considered the anchor text of the
link?"
A: http://moz.com
B: SEO
C: Marketing
D: Tools
E: software
3. When is using
rel="nofollow" NOT appropriate?
A: Paid links
B: Untrusted content
C: Press releases with optimized
anchor text
D: Widely distributed footer links
E: None; all of these are
appropriate
4. Which of the following types of
sitemaps is NOT supported by Google?
A: News
B: Product
C: Image
D: Mobile
E: Video
5. What is the maximum number of
URLs typically allowed in an XML sitemap file?
A: 500
B: 5,000
C: 50,000
D: 500,000
E: 5,000,000
6. What is the maximum number of
URLs typically allowed in an XML sitemap file?
A: 200
B: 302
C: 404
D: 503
E: 90210
7. True or false: A 301 redirect
passes roughly the same link equity as using the rel="canonical" tag.
A: TRUE
B: FALSE
8. Which of the following would be
the best choice of URL structure (for both search engines and humans)?
A: www.wildlifeonline.com/animals/crocodile
B: www.wildlifeonline.com/category/277/article/563
C: www.wildlifeonline.com/O0665?id=563&cat=277
D: text.wildlifeonline.com/category/crocodile
E: www.wildlifeonline.com/563
9. How can meta description tags
help with the practice of search engine optimization?
A: They're an important ranking
factor in the search algorithms.
B: They help to tell the search
engines which keywords are most important on your page.
C: They serve as the copy that will
entice searchers to click on your listing.
D: Trick question; meta descriptions
are NOT important.
10. The de-facto version of a page
located on the primary URL you want associated with the content is known as:
A: Canonical Version
B: Empirical Version
C: Heretical Version
D: Preferential Version
E: Home Page
11. Which HTTP server response code
indicates a file that no longer exists? (File Not Found)
A: 500
B: 301
C: 401
D: 404
E: 300
12. Which HTTP server response code
indicates a page that has been permanently relocated and all links to the old
page will pass their influence to the new page location?
A: 302
B: 301
C: 311
D: 500
E: 300
13. If you want a page to pass value
through its links, but stay out of the search engines' indices, which of the
following tags should you place in the header?
A: NOINDEX, FOLLOW
B: NOODP
C: INDEX, NOFOLLOW
D: NOINDEX, NOFOLLOW
E: INDEX, FOLLOW
14. If these URLs have the same
content, example.com/avocado and example.com/avocado/ are technically
considered duplicate content and should be fixed.
A: TRUE
B: FALSE
15. Which of the following methods is
best used to handle duplicate-content URLs that include parameters or tracking
code?
A: The rel="canonical" tag
B: Use numbers for your parameters,
because Google won't crawl numbered URLs
C: Use the robots.txt file to block
spiders from crawling the URLs with extra parameters
D: Answers A and B
E: None of the above
16. If you have a page at
www.example.com/page1, which of the following robots.txt directives prevents
search spiders from crawling the URL?
A: Allow: /
B: Disallow:
C: Disallow: /page1
D: Both A & C
17. You decide to add a blog to your
ecommerce site. What is the preferred url structure?
A: www.example.com/blog
B: www.blog.example.com/
C: Create new site at www.blog.com
and link it to www.example.com
18. High-quality links to a site's
homepage may help to increase the ranking ability of deeper pages on the same
domain.
A: TRUE
B: FALSE
19. Pages generated by search results
(Search within Search) are a good way to add content to your site.
A: TRUE
B: FALSE
20. Google's Panda update was also
known as the ______ update.
A: Quality
B: May Day
C: Farmer
D: Vince
E: Caffeine
21. In general, internal links pass
about the same value as external links.
A: TRUE
B: FALSE
22. Which of the following links is
likely to pass the most value from a single page?
A: A universal footer link
B: A navigational link contained in
the header
C: A left-hand navigation link
D: A right sidebar navigation link
E: A link contained in the main body
text
23. What link format is used to fight
blog comment spam?
A: rel="canonical"
B: rel="follow"
C: rel="author"
D: rel="nofollow"
E: rel="attribute"
24. To give credit for duplicate
content that appears on another site, use...
A: A cross-domain canonical tag
B: A prominent link within the
content at the top of the page
C: File a DMCA copyright notice
D: Give the author thanks in the
body of the text
E: Send them ice cream
25. What are valid reasons why your
webpage's title may not appear in Google's search results exactly as it does in
the page title element in your HTML?
A: Google has overwritten your title
element with a title taken from the Yahoo! Directory.
B: Your title does not contain your
brand name or other key terms in the users' search query (or doesn't include
them at the start of the title element), so Google is using text from elsewhere
on the page.
C: Google is pulling a title for
your webpage from one you entered into an AdWords ad for that URL (that
produces a higher clickthrough rate).
D: Your page contains the meta
"title-h1" tag specifying that Google should use the text within the
H1 in place of the title element for the search results listing
E: Both options B & D
26. Which of these concepts has
Google filed a (now public) patent about?
A: The likelihood that content
shared by a user of social networks will spread
B: The impact of lunar cycles on
content creation and search queries
C: Labeling Facebook, Twitter, and
other social network shares in search results
D: Modifying the flow of PageRank
through links based on the HTML code-to-content ratio
27. What is an example of a
"soft" 404 error?
A: A page that returns a 404 HTTP
response code, but quickly changes to a 200 a short time later.
B: A page that returns a 200 HTTP
response code, and displays a blank page.
C: A page that displays a 404 HTTP
response code, and displays a 404 error page.
D: A page that returns a 404 code
with pillows.
28. If a page includes more than one
rel="canonical" Google will...
A: Ignore them all
B: Count the first one
C: Count the last one
D: Guess which one makes more sense,
and use that one
29. Best practices for rel="canonical"
link elements include:
A: Relative URLs
B: Absolute URLs
C: Nofollow the link element
30. True or false:
rel="canonical" can be used to point to content on a different
domain.
A: TRUE
B: FALSE
31. The X-Robots-Tag should be
located:
A: In your robots.txt file
B: In the <head>
C: In the HTTP headers
D: Anywhere inside the <body>
element
E: In Robert Downey Jr.'s basement
32. Of the following, the best way to
keep a URL from appearing in search results is:
A: Block robots from crawling the
page in the robots.txt file
B: Nofollow all links to the page
C: Use the META robots NOODP tag
D: Use the META robots NOINDEX tag
33. If the robots <META> tag is
missing, the default is:
A: NOINDEX, NOFOLLOW
B: INDEX, FOLLOW
C: NOINDEX, FOLLOW
D: INDEX, NOFOLLOW
E: NOINDEX, NOFOLLOW, NOARCHIVE
34. The default file type for your
sitemap is:
A: .pdf
B: .php
C: .png
D: .doc
E: .xml
35. The minimum REQUIRED tags in an
XML sitemap include:
A: <urlset>
B: <url>
C: <loc>
D: None of these
E: A, B, and C
36. When including Open Graph (OG)
tags on a webpage, which of the following is NOT a required property?
A: og:title
B: og:description
C: og:image
D: og:url
E: og:type
37. To control how your site passes
referral data, use the:
A: Meta Robots Tag
B: Meta Referrer Tag
38. All other factors being equal,
which would be the most desirable link profile?
A: One link from each of 100
different domains
B: 1,000 links all from one domain
C: 10,000 internal links
39. Which group of ranking factors do
SEOs generally consider to have the largest influence on rankings?
A: Engagement Metrics
B: Social shares
C: Link-based metrics
D: Site speed
E: Exact match domains
40. Generally, Google refreshes its
Panda data:
A: Daily
B: Weekly
C: Monthly
D: Yearly
E: Never
41. Mobile-friendliness is a ranking
factor in Google's algorithm:
A: True, it is a ranking signal for
both mobile and destop results
B: True, it is a ranking signal for
mobile results only
C: False, it is not a ranking signal
at all
42. Implementing structured data may
help:
A: Lead to rich snippets in search
results
B: Enchance CTR from search engine
results
C: Search engines understand your
content
D: Your content to appear in
specialized search results like "in-depth Articles"
E: All of these
43. Which of the following did Google
confirm as a minor ranking signal?
A: Authorship Markup
B: Using Google Analytics
C: Sending Chocolate Chip Cookies to
the Editors at Moz
D: Keyword Stuffing
E: HTTPS
44. Google's recommended actions for
paginated content include:
A: Specify a "view all"
page
B: rel="prev" and
rel="next"
C: Do nothing
D: A and B only
E: A, B, or C
45. In the following attribute:
hreflang="en-US" "en" is the _____ and "US" is the
_____.
A: alternate, language
B: language, region
C: United States, English
D: region, language
E: entire, universal symbol
46. Which of the following URL
structures is NOT recommended to signal language targeting?
A: ccTLDs (example.de)
B: Subdomains with gTLDS
(de.example.com)
C: URL parameters
(example.com?loc=de)
D: Subdirectories with gTLDs
(example.com/de)
47. Which element of a link does
Google NOT consider?
A: The
relationship/ownership/influence of the linking domain and linked-to domain
B: The rel="nofollow"
attribute"
C: The domain on which the linking
page is hosted
D: The HTML <id> attribute
48. Which of the following statements
about anchor text is true?
A: For non-commercial queries,
anchor text is less influential on a result's rankings.
B: If a URL itself is the linking
anchor text, Google will treat the page's title element as anchor text, while
Bing will use the URL.
C: When an embedded image is linking,
the alt attribute of the image may be treated as anchor text.
D: Anchor text is mostly ignored by
Google in 2014, but was powerful in years past.
49. In Local Search, which of the
following are considered important ranking factors?
A: City and state appear in landing
page title
B: Domain Authority of website
C: Proper category associations
D: Consistency of structured
citations
E: All of these
50. What does the phrase "social
shares and higher search rankings in Google are well-correlated" mean?
A: It means there's a chance (as
expressed by the correlation coefficient number) that this input is used in
Google's ranking algorithm.
B: It means that the more social
shares a webpage has, the higher it appears in Google's search results for a
given query.
C: It means that, on average, pages
with more social shares appear higher in Google rankings than those with fewer
shares. The correlation coefficient expresses the degree with which this
occurs.
D: It means that social shares may
or may not be used by Google's algorithm to rank webpages.
51. Which Google update was closely
associated with speed, faster indexing and fresher web results.
A: Penguin
B: Panda
C: Venice
D: Vince
E: Caffeine
52. Which of the following are true
about the growth of mobile vs. desktop search in Google?
A: Mobile search queries overtook
desktop in 2013 and are expected to continue growing faster.
B: Desktop search queries are now
shrinking, and mobile is growing, but will not overtake desktop in the next 2-3
years.
C: Both desktop and mobile are
growing, but mobile is growing faster and is expected to overtake desktop soon.
D: Desktop is not growing (but not
shrinking much). Mobile is expected to overake desktop in number of queries by
2016.
53. Which type of link has NOT been
mentioned by Google as being risky for SEO?
A: Embedded links from infographics
B: Guest blog posts
C: Text link advertisements with
rel="nofollow"
D: Article submission and directory
sites
E: Private link networks
ANSWERS:
1 - D: 410
2 - C: Marketing
3 - E: None; all of these are appropriate
4 - B: Product
5 - C: 50,000
6 - D: 503
7 - A: TRUE
8 - A: www.wildlifeonline.com/animals/crocodile
9 - C: They serve as the copy that will entice searchers to click on your listing.
10 - A: Canonical Version
11 - D: 404
12 - B: 301
13 - A: NOINDEX, FOLLOW
14 - A: TRUE
15 - A: The rel="canonical" tag
16 - C: Disallow: /page1
17 - A: www.example.com/blog
18 - A: TRUE
19 - B: FALSE
20 - C: Farmer
21 - B: FALSE
22 - E: A link contained in the main body text
23 - D: rel="nofollow"
24 - A: A cross-domain canonical tag
25 - B: Your title does not contain your brand name or other key terms in the users' search query (or doesn't include them at the start of the title element), so Google is using text from elsewhere on the page.
26 - A: The likelihood that content shared by a user of social networks will spread
27 - B: A page that returns a 200 HTTP response code, and displays a blank page.
28 - A: Ignore them all
29 - B: Absolute URLs
30 - A: TRUE
31 - C: In the HTTP headers
32 - D: Use the META robots NOINDEX tag
33 - B: INDEX, FOLLOW
34 - E: .xml
35 - E: A, B, and C
36 - B: og:description
37 - B: Meta Referrer Tag
38 - A: One link from each of 100 different domains
39 - C: Link-based metrics
40 - C: Monthly
41 - B: True, it is a ranking signal for mobile results only
42 - E: All of these
43 - E: HTTPS
44 - E: A, B, or C
45 - B: language, region
46 - C: URL parameters (example.com?loc=de)
47 - D: The HTML <id> attribute
48 - C: When an embedded image is linking, the alt attribute of the image may be treated as anchor text.
49 - E: All of these
50 - C: It means that, on average, pages with more social shares appear higher in Google rankings than those with fewer shares. The correlation coefficient expresses the degree with which this occurs.
51 - E: Caffeine
52 - C: Both desktop and mobile are growing, but mobile is growing faster and is expected to overtake desktop soon.
53 - C: Text link advertisements with rel="nofollow"